SIGMA
Branding & Visual Identity Design
This project showcases a comprehensive Branding and Visual Identity development for the lingerie label SIGMA. The scope of work involved building a complete visual language from the initial research and conceptual stages to the final execution of brand assets.
Service
Branding & Visual Identity Design
Client
SIGMA
Year
2019
SIGMA was founded by Sophia, a designer born in Crete and raised in the USA. The brand was born from a passion for bridging the rich history and aesthetics of Ancient Greece with modern lingerie.
The goal was to create a collection that offers women a sense of empowerment, elegance, and a connection to classical roots.
Design Concept & Inspiration
The visual language draws inspiration from the architectural and artistic elements of Ancient Greece:
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Motifs: The "Meander" (Greek Key) patterns, Corinthian marble columns, and laurel wreaths.
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Texture: Delicate lace that echoes the graceful drapery of ancient Greek garments.
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Color Palette: A selection of organic, warm tones—Deep Umber (#47403D), Ivory Cream (#F4EDDB), and Golden Beige (#DFC3A0). These hues convey understated luxury and serenity.
