LAGARTO
While working at UV Phone, I was tasked with creating a fresh brand identity for Lagarto. The goal was to build a young, appealing, and vibrant brand from the ground up. My main challenge was that I had to work with an existing logo. My job was to take that logo and completely redefine its colors and overall personality to make it truly stand out.
Service
Branding & packging
Client
UVPHONE
Year
2016
BRIF & STRATEGY
To infuse the brand with energy and life, I developed a new creative direction. I completely overhauled the color palette and introduced Lagarto, the color-changing lizard, as the brand's new mascot. This character became the heart of the brand, symbolizing adaptability and fun. I defined a brand voice that was full of humor, coolness, and style, giving the brand a lively and colorful personality that would resonate with a younger audience.
This new identity served as the creative foundation for all of the project's deliverables, including:
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Packaging design
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Marketing collateral
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Posters
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Digital assets for online marketing
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